Last Blog post I mentioned that Wal-Mart probably out sold the top ten Direct Sales companies combined. Turns out my guess was correct, Wal-Mart outsells the entire Direct Sales industry in North America, ten times more. This may look bad on the surface but it really is great news.

Most Direct Sales Reps offer more product knowledge and better service than most employees of big box stores. When I go to big box electronic stores I constantly find I know more than the employee serving me, and I am coming to them for advice. A few weeks back I went to 4 big box stores looking to upgrade my version of OS X on my iMac. Not one Salesperson in any of these stores was able to help me. I don’t have a small Mac store in my neighborhood but I do have 4 big box stores that sell Macs but not one could help me. Oh they could sell me stuff off the shelf or order product in for me they just could not answer any really basic questions. In one store the guy in the computer department didn’t even know what OS X was! Seems it was only his third week in the computer department, he use to work in the TV department. I ended up looking around on the Internet for information and prices.

If the Sales Associates in big box stores selling Makeup/Personal grooming/Fashion are even twice as prepared and knowledgeable as the big box electronics store’s associates you have absolutely nothing to fear from them as competitors.

From where I stand its a great time to be in Direct Sales. I can’t help but think the only thing that many big box stores have to offer is a slightly lower price. If the customer was like me and looking for value not just price they have to go somewhere else. Very likely to someone like you.

Direct Sales, Avon, Big Box Stores

Technorati Tags: Direct Sales, Avon, Big Box Stores